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Sponsorship co-operation

For Varma, sponsorship and related partnerships are part of our marketing efforts. Sponsorship should contribute to achieving our strategic goals and help build the brand image that we are trying to achieve for Varma. Sponsorship is also an important means for exerting societal influence.

In our view, long-term sponsorship co-operation brings more results, which is why we prefer long co-operation agreements. 

When choosing sponsorship and co-operation partners, we assess

  • whether the co-operation partner supports Varma’s strategy and brand and shares the same values
  • to what extent the project to be sponsored is aligned with Varma’s sustainability focal areas (mitigating climate change, good working life, responsibility for Varma employees, and ethical business and open communication), and
  • what its societal significance is.

The sponsoree must also conduct itself responsibly and according to sustainable values.

Varma does not grant financial support to political parties.

You can send sponsorship inquiries and applications by email to sponsorointi@varma.fi. Next, we will be processing primarily applications for 2021. In the application, you must address the above-mentioned criteria and provide the following information: what project the sponsorship and support are targeted at (culture/sports/science/society/environmental protection/other) and how it is linked to Varma, how you would use the support received from Varma, how Varma would benefit from the co-operation and how the project promotes sustainability. We also need information on any other companies from which you are receiving or have applied for financial support.

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