Collection of information while on the website (cookies)
Cookies save data files on the user’s IP address, time of visit, pages visited and type of browser, as well as the web address and server from which the user arrived at Varma’s website.
Approval of cookies
By visiting the website, you consent to Varma collecting, handling and analysing information related to usage, traffic and transactions on the website and other statistical data relating to the website. Varma may also request this type of information from reliable third parties. It is not possible to identify a person based on this information.
You can stop cookies from being saved by changing the data security settings in your browser. It should be noted that cookies might be necessary for some services to function properly and as planned. Cookies must be enabled when you use Varma’s services that require logging in.
You can also set your browser settings so that you are informed of cookies being saved and thereafter can either accept or reject the cookie.
More information about cookies and the secure use of web services is available on the Finnish Communications Regulatory Authority’s website.
The Information Society Code, Section 205, states: The service provider may save cookies or other data concerning the use of the service in the user’s terminal device, and use such data, if the user has given his or her consent thereto and the service provider gives the user comprehensible and complete information on the purposes of saving or using such data.
These services collect information anonymously and do not save any personal data.
Adform and Freshmarketer are collecting information about the impacts of advertising and the user’s advertising-related activity. These are also used to target advertising based on sites the user is interested in.
We monitor the use of and activities on our website with the help of Google Analytics, Hotjar, Matomo and Snoobi. These services save, among other things, the number of visitors and the time they spend on different web pages.
We use Google Tag Manager to set cookies on our website.
Visual Website Optimizer helps us to analyse user behaviour on the website and make comparisons using A/B testing.