Cookies and collecting information on the use of the website
The proper functioning of the website requires the storage of certain information on the user’s terminal device. This information is often referred to as “cookies”.
Different statistical and marketing software collects information on the use of the website. Using this information, we can ensure the proper functioning and security of the services, develop our services, and improve and measure advertising shown to the user in different channels.
Below, you can find more detailed information on the software we use, including software-specific descriptions of what information it collects for various purposes and what information it saves on the user’s terminal device. The information is anonymised and it is not possible to identify a person based on this information.
By giving your consent to the collection of information on the use of the website, you are also consenting to the use of cookies. When you prohibit the collection of information on the use of the website, only information that is essential for the technical functioning of the website will be saved on your browser and collected on the use of the website.
Required
It is necessary to collect some information, for example, to ensure the security and proper functioning of the website. Required cookies enable the functionalities of the website, allowing you to, for instance, log in to our eServices, and ensuring that features like the language settings work correctly and that the website remembers your selected settings.
Giosg Chat is used to chat with visitors to our website, in other words, to provide advice on pension and insurance, which is part of Varma’s statutory duty. Visitors can chat with either our chatbot or a customer service agent.
We use Giosg Interaction Designer’s forms and pop-ups to provide up-to-date information on individual services, or to ask for contact details to support customer testing or sales. Contact details from insurance sales contact requests are forwarded to Salesforce.
Google Tag Manager is used to manage the advertising and analytics software downloadable on the website, as well as the tracking pixels. The software itself does not collect any information on the website user; instead, it only saves information related to technical functions on the user’s computer.
Google Tag Manager Data Privacy and Security
Matomo Tag Manager is used on the website and for the management of services that require registration. The software itself does not collect any information on the website user; instead, it only saves information related to technical functions on the user’s computer.
Improving the service
We collect information on the use of the service in order to improve it further. The tools we use for this purpose include various cookies and web analytics software. The collected information is not linked to individual persons or shared with or sold to third parties. To improve the service, we collect information on the pages used, errors shown to users, and the model of the user’s terminal device.
Google Analytics is used for analysing users’ activities on the website in order to improve the user experience (e.g. time spent on the website, the number of pages visited and the sources of visitors). In addition, we use retargeting features, which can help to target advertising to users who have visited the website before, based on their earlier behaviour.
How Google uses information from sites or apps that use our services
Microsoft Clarity is used to analyse users’ activities on the website in order to improve the user experience (e.g. recordings and heatmaps). The software anonymises all of the personal data, numbers and, for example, content of form fields visible on the website.
Microsoft Clarity Terms of Use
VWO is a conversion optimisation tool that uses cookies for carrying out tests and user experience tracking for developing the website.
Feedbackly survey forms are used to collect feedback to develop our website.
Feedbackly Privacy Policy & GDPR
Matomo Analytics is used for collecting user statistics and analysing user activities in order to improve the user experience in services that require registration. The software saves information on, e.g. viewed pages, the type of terminal device, the source of visitors, errors shown to the user and interaction with the website. For registered corporate clients, we save information on which company is in question.
Advertising and social media
These cookies and software help us target advertising to users visiting the website and track advertising results. Consent is also required for viewing videos and social media content embedded on the website.
HubSpot is a marketing automation system, which collects information on how users use a website.
Facebook Ads: Facebook advertising is used to target ads to Facebook users based on their interests, demographic data and behaviour, with the goal of increasing the visibility and sales of products or services.
About Meta Lead Ads Terms and Security
About Meta privacy policies for lead ads
Instagram Ads: Instagram advertising is used to target ads to Instagram users based on their interests, demographic data and behaviour, with the goal of increasing the visibility and sales of products or services.
LinkedIn Ads: LinkedIn advertising is used to target ads in the professional network based on the users’ title, sector and work experience, with the goal of increasing the visibility and sales of products or services.
LinkedIn Lead Gen Forms Privacy Policy
Google Ads: Google’s advertising is used to target advertising in Google’s search results and websites based on search words and the user’s earlier behaviour, with the goal of increasing the visibility and sales of products and services.
How Google uses Customer Match data
Google Display/DoubleClick: Collected user data, such as browsing behaviour and interests, is used for targeting banner and native advertising in Google’s advertising network, with the goal of increasing the visibility and sales of products and services.
Microsoft Advertising: Microsoft’s advertising is used to target advertising in search engines’ (Bing, Yahoo, AOL) search results based on search words and the user’s earlier behaviour, with the goal of increasing the visibility and sales of products and services.
On our website, we offer videos through YouTube and podcasts through SoundCloud. YouTube’s and SoundCloud’s cookies will not be installed until you launch a video or a podcast.
Microsoft Advertising Legal, privacy, and personalization
Tarjoamme sivustollamme videoita YouTuben ja podcasteja SoundCloudin kautta. YouTuben ja SoundCloudin evästeet asennetaan vasta, kun käynnistät videon tai podcastin.